Malaysian VIRAL Scene

Coffee Mate’s Nota Cinta

I simply love these episodes!!! I think Mc Cann Erickson & Mojo Film did a great job on this videos, showcasing the emotions (though I personally feel that a more subtle manner in showing off coffee mate would seem rather realistic).

Petronas Merdeka 2010 – Kereta Buruk

Again, Petronas gets people sharing their videos simply because it has a touchy message. I personally didn’t think it did a superbaweeesumness job like how the previous ads have been doing but I seem to be seeing these videos everywhere.

Mohd Khairuddin’s Mum

This really caught my attention simply because people were genuinely liking this lady advising her son. Read about the success of this viral story here.

Alliance Bank together with G2 Direct Interactive Kuala Lumpur smartly played with the advantages of YouTube, reaching to hundreds of thousands of youngsters – evoking curiosity and now, leading them to Khairuddin’s website.

The bank’s website itself shows off a cool You:nique design, instead of the typical banking site…

Some of the comments captured off Youtube

One of the works that I’ve admired that most, because it got me giggling genuinely. Ronnie Got Lucky is an interactive video, which means you choose the flow of the story. Based on the main character Ronnie, you can decide what he should do everytime he has to make a choice. A good one by Internet Explorer 8, because once they have got you hooked to the story line, one of the characters would demand you to switch or don’t bother watching it. It’s good fun, head towww.ronniegotlucky.com for a gooffy time – make sure you download IE8 first!

Besides that, I found this WooHoo box idea to be pretty cool too! Loved the idea of how they had turned some pretty plain boxes into characters. Read more here.

Last but not least, Youth Asia has been doing pretty well in changing online banners to what they call Social Advertising. It’s simple, they get advertisers who want to do more than just banners. Then, they get a database of youths to help promote the campaign for the advertiser by spreading out links. In return, youths who provide this support get rewarded.  It’s more of a seeded viral effort online.Read more about them, here.

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  1. […] Read my other post related to viral hits: Malaysian Day Viral, Malaysian Efforts to go viral. […]



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